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Audience measurement

We measure what media people actually consume, to give advertisers, agencies, broadcasters and content owners a true understanding of the merits of individual media and to help them optimise their media strategies.

Television and Video

Television and video measurement across platforms and devices.

Our proven global experience and local knowledge enable us to deliver accurate, independent and credible audience measurement.

Changing TV, video and digital consumption habits make it increasingly important to understand audiences.  We measure TV audiences across all platforms and devices, helping broadcasters assess and determine their programming and advertising space, and agencies plan successful campaigns. 

We are proud to provide TV audience ratings currency services in more than 40 markets. Globally our measurement services help determine how more than US$200bn is spent on TV advertising.

TV has outgrown the TV set

TV is now a flexible fusion of audio visual experiences.  It’s delivered to multiple devices.  It offers scheduled viewing as well as time-shifted, place-shifted and on-demand programming. 

Audience measurement has developed with this evolution, with advancements including return path data, channel detection and metering technology.  We work with all of these techniques and technologies, from recruiting and managing representative panels right through to integrating complex data sets.

Our ability to produce independent, accurate and authoritative measurement has benefits across the industry:

  • Broadcasters can monitor their investment in content, make decisions about programming and maximise revenues for their airtime

  • Advertisers and agencies can guide their investment decisions and receive comparable standards across platforms

  • Joint Industry Committees can deliver the industry-wide credibility that underpins the advertising market and provide a tradable currency

  • Pay TV operators can make informed commercial decisions on credible analysis of big data around their subscribers’ television and video consumption.

Global experience, Local knowledge

Different markets often require different approaches.  Our experience, combined with a track record in innovating in both technology and data science techniques mean we can give a complete picture of viewing behavior whatever the needs of the market.  

Radio and audio measurement: rising to new challenges

We have met the challenge of measuring radio audiences across different devices and different platforms by delivering approaches to meet the need of each market.

The digital revolution strengthened radio as a medium, spawning new channels and reaching new audiences.  And  those new distribution and consumption patterns have presented new challenges, as people listen over the air, online, on digital audio broadband (DAB) or analogue.

Innovative approach

Many of our radio measurement services use portable meters, carried by a panel, which can detect unique codes embedded within a transmission.  This enables us to take metered measurement out of the home and into cars, bars, supermarkets and the workplace.

In other markets we are deploying a range of other techniques, including diaries and day after recall, so we are able to get a clear picture of what people are listening to.  This is regardless of how they are listening and whether it’s delivered over the air, by cable, satellite or the internet. 

Deep experience

We have been measuring radio for more than 60 years and now operate in more than 20 global markets across Africa, Asia, Latin America, Europe and North America.  Portable metering technology underpins many of those services.

Our measurement service helps answer questions around how radio fits into people’s everyday lives, how younger audiences include radio in their media consumption habits and how advertisers, broadcasters and agencies can better understand how audiences listen through a variety of devices.

Additionally, we enable:

  • Broadcasters to make better decisions around their content and programming, while maximising the returns on advertising space

  • Advertisers and agencies to have the information they need to decide on budget allocations

  • The industry to build and maintain the credibility that underpins advertising sales and to work with a common trading currency.

Readership measurement of the total reach of publisher brands

Changing readership habits and wider distribution of content around the world mean that readership measurement techniques are constantly challenged to keep up.

We are at the forefront of meeting that challenge and delivering a complete picture of what a population reads, and how content is accessed.

Innovative approaches

We have developed robust new methodologies for comprehensive and consistent measurement across platforms.  We can assess the total audience, whether people are looking at traditional print, on the web, apps on smartphones or tablets or other digital devices.

For newspapers and magazines, we can break the data down to provide readership numbers for each section.  For smaller regional titles and magazines we can augment research data with sophisticated modelling and data integration to assess their overall readership too. We can also enrich the data with tested engagement and path to purchase metrics.

Locally adaptable

We work with joint industry committees and publishers all over the world to measure print audiences and provide the common currency for media owners and agencies to understand their audiences.  We are familiar with the challenges of tailoring our service to meet the specific characteristics of any given market, (including increased pressure on budgets) no matter what the challenges.

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