At The AI Foundation, we have the right talent to formulate your brand strategy by deploying state of the art traditional advertising strategies.
Our expertise covers the full media spectrum. From broadcast media (TV and Radio) and Print to Out Of Home and In Mall media.
Our Differentiator: Planning & Buying. Powered by Data and AI
We employ best breed AI tools to aid in the development of winning advertising strategies. A wonderful blend of machine and human capabilities to serve your brand
“Without data, you’re just another person with an opinion.” – William Edwards Deming. and with this mindset we create top notch, data driven, intelligent advertising strategies.
The AI Foundation Methadology
Our team comprises of X-multinational agency experts mixed with our AI driven mindset. The AI Foundation bring you the best of the past and the future of Advertising!
Our Mindset is anchored around your brand. We don't just understand your brand we become your brand ambassador. Research and data are the main drivers and our expertise is the vehicle.
Crafting strategies that will ultimately unlock opportunities and propel brand metrics. Value creation and capturing capabilities will be restored
The characteristics of integrated marketing communications have been summarized by Pickton and Broderick as the 4 Cs of:
Coherence – different communications are logically connected.
Consistency – multiple messages support and reinforce, and are not contradictory.
Continuity – communications are connected and consistent through time.
Complementary – synergistic, or the sum of the parts is greater than the whole!