Advertising Intelligence (AI)
Artificial Intelligence for Next Generation Marketers
We help marketers understand, pilot and scale AI.
Less Instinct, More Insight.
The explosion of different types of media and different channels to reach customers can be challenging for businesses. How to reach the right customer with the right message? What channel to use? How much to invest, where? How to improve return on investment. What sort of creative? What will cut though. And many more.
At The AI Foundation, we do advertising differently
The AI Foundation provide rich insights, based on actual market intelligence, to help solve your brand challenges.
The future of Marketing is here.
In fact, many tasks commonly performed by marketers are already being augmented by AI. Today, AI enables marketers to:
Drive costs down and revenue up.
Create unprecedented consumer personalization and convenience.
Predict consumer needs and behaviors.
Source more actionable insights from marketing data.
Reduce time spent on repetitive, data-driven tasks.
Achieve more out of existing marketing technology stacks.
Win greater ROI on campaigns.
Create intelligent marketing.
Make brands more human.
The AI Foundation brings together the most comprehensive and actionable intelligence on media & advertising consumption, performance and value to create a holistic picture of the changing media landscape.
Connected advertising intelligence
To do this we monitor millions of adverts each year, globally and locally. We connect a variety of different data sets across digital and traditional media:
Delivering cross-media advertising intelligence, including traditional (TV, print, radio, outdoor) and digital (online, on mobile, on video, on social, and search)
Looking at brands’ advertising activities including, messaging and creative, spend, media performance, competitor benchmarking and share of voice
Providing insights on how brand owners and agencies are investing their media spend and shaping their messaging
Application of Artificial Intelligence in Marketing
At The AI Foundation, we apply the most powerful technologies of Artificial Intelligence to give new answers to marketing questions and carry out activities with elevated added value. When choosing or reviewing images for your website, we must consider that your choices will impact Google SEO. We are able to recognize the origin, the duplication on the web, and the semantic theme of the selected photos, checking their consistency with the message and Brand Equity. In our Traditional & Digital Marketing services, machine learning technologies support our consultants and enable them to do business activities in a new and more powerful way. In fact, our belief is and will always be HUMAN & MACHINE!